Yoga Pour Tous
ROLE
Artistic Director
TIMELINE
Dec 2021
OVERVIEW
Yoga teacher offering group classes for seniors and/or people with reduced mobility.
TASK
The project includes the creation of a brand identity, a pack of illustrations, the design of a landing page and print communication materials.
Challenge
The brief was to create a fun and inclusive visual identity that breaks away from the usual stereotypes of yoga being only for the flexible and athletic.
Process
I started by making 3 different moodboards to allow the client to choose her favorite direction. I then created the visual identity, from which I was able to design all the communication supports, both print and digital.
